AKÏN

AKÏN collaborated with Bebop Asia, a PR agency, to provide social media marketing, design services, and content marketing. The PR agency required assistance with social media marketing, and AKÏN was able to provide this through social marketing campaigns for a diverse range of clients, from government agencies to tech start-ups. The campaigns were tailored to the specific social media platforms of each client, with a focus on Facebook, Instagram, and LinkedIn. One notable project was a nine-month campaign aimed at educating the public and debunking fake news. AKÏN designed a mascot to appeal to young people and to be accessible to the target audience. The campaign also included video and infographic development, as well as the creation of brochures and other printed materials for schools. The collaboration between Bebop Asia and AKÏN has been ongoing since June 2015, with the PR agency investing $100,000 in the partnership. The project cycles varied, with either Bebop Asia or AKÏN taking the lead depending on the project. The PR agency found it easy to scale up their needs with AKÏN, from requiring a social media manager to handle weekly posts, to needing a complete branding exercise, including website development, brand guide, and colors. The PR agency primarily worked with Arvin, the Managing Director of AKÏN, who managed the extensive team of specialists.