AW PROJEKT Interactive Agency

AW PROJEKT Interactive Agency was hired by WarsawCity.info to redesign and develop their website, optimize SEO and AI, create a digital marketing and social media strategy, and enhance their branding. The agency initially conducted a thorough user needs analysis to understand the information that their target audience would be seeking on the site. They then designed a user-friendly website structure and an aesthetically pleasing user interface that ensured smooth navigation across all devices. The website was built using modern web technologies for fast loading times and SEO optimization. AW PROJEKT also implemented a comprehensive SEO strategy and AI-powered tools to improve the website's visibility in search engine results and attract more traffic. They conducted an in-depth analysis of relevant keywords for content optimization, implemented a link-building strategy, integrated AI tools to analyze user behavior, and focused on local SEO practices.

In addition, AW PROJEKT developed a marketing strategy and managed WarsawCity.info's social media presence. They created and implemented campaigns on popular social media platforms, launched paid advertising campaigns, produced engaging content, and encouraged user engagement. They were also responsible for creating a strong brand identity for WarsawCity.info, designing a modern logo, establishing visual consistency, and adapting the visual identity to fit both the website and various social media channels. As a result, WarsawCity.info saw increased traffic and visibility, a strong social media presence, a high-quality, user-friendly website, a strong brand identity, and positive user feedback. The project has since become a highly regarded platform for information about Warsaw, with visible improvements in traffic, SEO rankings, social media engagement, and overall brand awareness.