Age of Majority

Simply, a company that develops self-learning apps for musical instruments, hired Age of Majority to gain a deeper understanding of the intent, motivations, and attitudes towards learning piano with an app among the 50+ age group in the US. Age of Majority led an extensive research process that included sharing insights from previous research, online focus groups, one-on-one interviews, and a quantitative survey. The findings, insights, and recommendations were all summarized in a detailed report. The company's CEO and VP Research worked closely throughout the process, providing Simply with the necessary knowledge to expand their user base to the 50+ demographic.

On another project, Age of Majority was hired by a community-powered care provider based in Vancouver to understand their customer messaging better. The care provider's users are typically older adults and their family members, so Age of Majority helped them to understand this market better and create a strong communication strategy. The research process included market research, interviews, and detailed best practices. The company worked with Peter, the Head of Research & Content, another consultant from Age of Majority, and Jeff, the President & CEO, who was involved in the final reviews. The project was completed within a few months, and Age of Majority continues to provide free training and workshops. The insights gained from the research has helped the care provider to communicate their services better to their target audience.