Age of Majority

Age of Majority was hired by Simply, a company that develops and markets self-learning apps for musical instruments, to conduct a market research. The objective was to gain a deeper understanding of the intent, motivations, and attitudes towards learning piano with an app among the 50+ age group in the US. Age of Majority executed a thorough research process which included sharing insights from their previous research, conducting online focus groups and 1:1 interviews, and a quantitative survey. The insights and recommendations were summarized in a detailed report. The company's CEO and VP Research were closely involved throughout the process.

In another project, Age of Majority was engaged by a community-powered care provider based in Vancouver. The company sought to understand the messaging for their customers, primarily older adults and their family members. Age of Majority conducted market research and presented their findings, which included best practices and insights from interviews conducted on the company's behalf. The team from Age of Majority included the Head of Research & Content and another consultant, with the President & CEO involved in the final reviews. The project was completed within a few months, and the company continues to benefit from Age of Majority's free training and workshops.