Afton Klein Group

Afton Klein Group (AKG) was hired by SonderBloom Services, a company that provides housekeeping and food service to long-term care nursing homes, to assist with their brand development and communication strategy. The project involved a team of 2-5 employees from AKG and was initiated through a referral. SonderBloom chose AKG for their high ratings, great culture fit, and aligned company values. The key deliverables included company naming, communication strategy, pitch deck creation, and website design. AKG's expertise was instrumental in these areas, particularly in creating a memorable and marketable company name that held personal significance. They also developed a distinctive industry-specific communication strategy that set SonderBloom apart from competitors. This strategy was incorporated into the website design, ensuring a consistent brand presence. AKG also developed a pitch deck that integrated all these elements into a compelling tool for growth. Overall, SonderBloom was extremely satisfied with the cohesive and strategic branding foundation delivered by AKG, praising their attention to detail and creative approach.