Afflecto Media Marketing

Afflecto Media Marketing was engaged by a midsize mortgage company to increase client generation through marketing strategies. The company's branch manager and loan officer worked closely with Michael, the President of Afflecto, to address their marketing needs. Afflecto was responsible for all web and radio marketing efforts, including ad price negotiation, radio spot time selection, and station selection. They also analyzed the company's target demographic to determine the most effective channels and time slots, and assisted in recording ads in a studio. The collaboration started in August 2012 and is ongoing, with Afflecto's services being highly recommended by other offices of the mortgage company.

The orthodontist practice Clear Blue Smile engaged Afflecto Media Marketing to develop their entire brand in preparation for a launch in three states. Afflecto was tasked with creating a cohesive website, developing a logo, and producing a full brand using the framework provided by Clear Blue Smile. They also built a complete PR package and a brand box, edited blog copy, and handled marketing with other companies. In addition, Afflecto worked on the site's SEO and strengthened the brand's social media presence. The company invested between $40,000 to $50,000 in the project, which began in July 2019. The partnership with Afflecto was established through a referral and their familiarity with the orthodontist industry was a key factor in their selection.