afekt : creative engineering studio

Afekt : creative engineering studio collaborated with EMHANCE LLC, a medical device company specializing in the treatment of neurological disorders. The project's main objective was to redefine the brand's core, identify the target audience, and design key brand attributes. The afekt team worked closely with the client to establish a clear brand identity, shaping their product vision and developing detailed buyer personas. They also identified and defined the essential attributes of the brand such as trustworthiness and innovation. The project culminated in a comprehensive rebranding effort, including the creation of a distinctive logo and brand identity that reflected the brand's new direction and values. The client was referred to afekt due to their high ratings and great culture fit, and they were highly satisfied with the results.

The second project involved working with Nuqleus, a company dedicated to empowering deep-tech startups. Afekt was tasked with understanding the company's vision and mission, defining and creating their brand, and telling the brand's story. The project involved an initial consultation and research phase, followed by the creation of multiple logo concepts and a comprehensive brand book. Afekt also crafted a compelling brand story and designed additional visual assets. The final deliverables included a complete package of digital files for all brand assets and guidelines, training sessions for the client's team, and a final presentation of the brand identity package. The client selected afekt due to their high ratings and great culture fit, and they were highly satisfied with the results.

Lastly, afekt worked with INCLUDE, a company focused on the development and production of green Smart City solutions. The project's goals were to create a visual identity, design products, and develop a brand strategy. Afekt designed three new Smart City products and developed a Smart City platform. The platform was designed to be user-friendly for small clients with limited IT resources and knowledge, yet robust enough for larger clients looking for seamless data visualization and export. The final stage of the project involved brand strategy brainstorming, creating a new visual identity, and promotional materials. The client chose afekt for their great culture fit and was highly satisfied with the results.