Aeon Muse Product Marketing

Aeon Muse Product Marketing was engaged by the CEO and founder of Blue Pen Project, a leadership coaching business, to assess and improve the company's marketing strategy. The primary challenge was a perceived mismatch between the services offered and the target market, which was negatively affecting sales and enrollment in coaching services. Aeon Muse undertook a comprehensive market assessment, helping to clarify customer personas and understand the appropriate client base. They also guided the CEO in developing effective communication strategies tailored to each customer persona.

Following the market assessment, Aeon Muse assisted in developing the company's core messaging, as well as specific messaging for each customer persona. They also put together a detailed go-to-market strategy, which included a content calendar and recommendations for communication channels and content. Additionally, they provided recommendations for the company's website, laying out a conceptual structure and key elements. The CEO was then responsible for populating each page with content generated during the messaging exercise. The total investment for the project was $5,500, and the engagement ran from December 2022 to February 2023.

The results of Aeon Muse's involvement were significant. They provided the Blue Pen Project with a clear understanding of their target market and how to communicate effectively with different customer personas. The detailed go-to-market strategy and content calendar they provided allowed the company to execute their marketing strategy effectively and consistently. The recommendations for the website also helped the CEO create a more effective online presence. Overall, the CEO was highly satisfied with the work done by Aeon Muse and felt that the project was a worthwhile investment.