Advanced Performance Marketing - Nicholas Behnke

Advanced Performance Marketing, led by Nicholas Behnke, was hired by an online fashion retailer to manage their performance marketing across several paid ad channels. These included Facebook, Instagram, TikTok, Criteo, and Google. As the former employee of the retailer's previous performance marketer, Nicholas's conviction and dedication to continuously acquire new knowledge in the ever-changing digital ad environment were key factors in the hiring decision. The project involved daily interactions and close collaboration, all driven by data with a focus on maximizing profitability under a specific ad spend. The client's direct interaction was solely with Nicholas, highlighting the personalized and dedicated service he provided.