Adsbalance

Adsbalance worked with Playkot, a creator of mobile and social games, to promote their RPG mobile game 'Age of Magic'. Their goal was to drive paying users and players from different regions based on the rev-share business model. Adsbalance created a media buying strategy, produced brand-safe ad banners and videos, and acquired traffic from Facebook Ads. The project was managed by the business development manager assigned to Playkot, with occasional calls with the media buying team lead to sync user acquisition activities.

Adsbalance was hired by Mail.ru Group, a leading Russian IT company, to promote various mobile apps, including games. The objective was to drive paying users and players from different regions while optimizing user acquisition costs. Adsbalance developed a media buying strategy, produced numerous brand-safe ad banners using approved sources, and managed all processes through the assigned business development manager, who was the sole contact point for all operations and approvals.

Adsbalance was selected by mSpy, a utility company, to run user acquisition campaigns. The goal was to acquire more paying users for their apps. Adsbalance ran campaigns for both Android and iOS on multiple platforms and produced creatives for these campaigns. The project was coordinated with the Senior Business Development Manager, the main point of contact for mSpy. Adsbalance was able to deliver good results from the start, despite the company running test campaigns with multiple agencies.