Adsbalance

Adsbalance was hired by mSpy to acquire more paying users for their apps. The agency was selected after running successful test campaigns that provided the type of traffic needed. Adsbalance managed campaigns for both Android and iOS on multiple platforms, and also produced creatives for these campaigns. The project was primarily overseen by the Sr. BD Manager from Adsbalance, who served as the main point of contact for mSpy. The results were satisfactory, with good performance noted from the start of the campaign.

In a separate project, Adsbalance was contracted by Mail.ru Group, a leading Russian IT company, to promote various mobile apps, including games. The goal was to drive paying users and players from different regions while optimizing user acquisition costs. Adsbalance reached out to Mail.ru Group and offered to demonstrate good performance in terms of user LTV. The agency developed a media buying strategy, followed KPIs, and produced as many brand-safe ad banners as possible using approved sources. The business development manager assigned to Mail.ru Group managed all processes and served as the sole contact point for all operations and approvals.

Playkot, a company that creates mobile and social games, hired Adsbalance to promote their RPG mobile game, Age of Magic. The goal was to drive paying users and players from different regions based on the rev-share business model. Adsbalance reached out to Playkot and offered to show good performance in terms of volumes and user LTV. The agency created a media buying strategy, followed KPIs, produced brand-safe ad banners and videos, and acquired traffic from Facebook Ads. The business development manager assigned to Playkot managed all processes, with occasional calls made to the media buying team lead to sync UA activities.