AdParlor

AdParlor was hired by Restore Hyper Wellness, a company providing wellness therapy services, to manage their paid media campaigns and provide consultation on media spend optimization. The goal was to achieve a positive return on ad spend (ROAS) from their national brand fund campaigns in 2022 and plan out a skin health campaign for 2023. AdParlor's team of 2-5 employees built and executed national brand fund campaigns for holiday promotions, created multiple presentations on creative planning and campaign structure, and built campaigns directly from Meta ads and Google ads. They also provided creative insights, built creative assets for testing, created a reporting dashboard for internal use, and provided on-call support for campaign-related issues. For the Skin Health Campaign, they built an overall campaign strategy and presentation for studio owners and provided weekly consultation and recommendations for ad optimization. The company was chosen for its high ratings, budget-friendly pricing, great culture fit, good value for cost, and aligned company values.