Adleaid

Adleaid successfully managed and optimized Google Adword campaigns for SMO, a machine building company. The company had been running campaigns without sufficient time or knowledge to manage them, leading to wasted resources. Adleaid was chosen due to the familiarity of its founder, Hannes, with SMO's operations. All existing campaigns were reviewed, and some were stopped. The needs of each brand and their important markets were assessed. Hannes primarily did most of the work using tools he was familiar with. New landing pages were designed for some campaigns.

Adleaid was contracted to add paid advertising on Facebook and Google to the marketing mix of a skincare ecommerce business. The founder of Adleaid, Hannes, had initially sent a complimentary critique and suggestions for the company's website which led to their initial engagement. Adleaid was responsible for developing, creating, testing and revising Facebook, Google, and Bing ad campaigns. This included making videos and constant communication via Slack for updates and weekly scheduled video calls to discuss progress and next steps.

For the clothing company, Gullygarms, Adleaid was hired to improve its organic presence, optimize its website's UI/UX, and maintain its status quo with paid advertisements on Facebook. Adleaid was selected due to its understanding of the brand's vision and aesthetic. The scope of the work included improving the website's domain authority by targeting keywords associated with the business model, creating backlinks, and developing a pillar page focusing on secondhand clothing. They also worked on building cold audiences through boosted Instagram posts and engaging copies with images and videos. The work was primarily done by Hannes, the founder of Adleaid.