Addition Advisory

Addition Advisory was hired by THINKSOFT, a mobile development and IT consulting firm, with the objective to create a separate sales outbound channel for generating new potential businesses. An Addition Advisory employee set up domain and email accounts, prepared lead generation strategies and specific email and LinkedIn outreach campaigns. The project was successful, and the firm was satisfied with the result and the methods used by Addition Advisory.

The CEO of Incode Group engaged Addition Advisory to build a separate sales outbound channel. The scope of work included email/LinkedIn templates preparation, lead generation work based on the company's Ideal Customer Profile, management of email campaigns, and provision of analytics and presales activities. Addition Advisory prepared about 38,596 verified prospects, sent 75,385 emails through 3 email accounts, and generated 783 replies and 66 meetings. The company was thoroughly pleased with the outcomes.

The owner of a Fintech company sought the services of Addition Advisory to help find new business. After a preliminary discussion, the team at Addition Advisory prepared a lead list based on the client's requirements, created email and LinkedIn templates to initiate the engagement process. The client was satisfied with the services received from Addition Advisory, which were executed by two team members.