Adaptia

Adaptia was hired by Kicks Guru, an online sneaker news outlet, to design and build their website while also working on improving the website's SEO. The co-founder of Kicks Guru chose Adaptia due to their client-centric approach, which stood out from other large firms. The project involved weekly discussions on website design and strategy for the first year of Kicks Guru. The team at Adaptia, which included a social media specialist, SEO author, operations manager, and others, worked closely with Kicks Guru, providing regular updates on the project.

Adaptia was contracted by Iconic Paw, a company that produces unique pet portraits, to help improve their ranking on Google and other search engines. The goal was to increase website traffic, sales, and revenue. The project, which cost almost $30,000, involved Adaptia focusing on SEO, blog creation, backlink efforts, and meta-optimization. They also conducted keyword research and produced PR releases for Iconic Paw. The engagement began in June 2020 and has recently been completed.

The fashion news outlet, Kicks Guru, engaged Adaptia to improve their organic traffic. Adaptia devised a plan to build out backlinks and assisted in building a WordPress website from scratch. The website, which is blog-based, was designed with a specific layout and color scheme. Adaptia also helped build a shop and integrated a custom functionality where people could search for sneakers by color. The team managed content writing and SEO on a monthly basis, optimized tags and keywords onsite, added backlinks offsite on different articles, and provided ongoing website maintenance. They also handled all social media accounts for Kicks Guru. The project, which started in November 2019, is ongoing and has cost around $25,000–$30,000.