Adaca

Adaca was hired by Lineer, a B2B AI assisted CRM and outbound email platform, with the main goal of leveraging senior engineering talent through a staff augmentation model. Adaca was tasked with building a bespoke AI outbound platform, designed in accordance to Lineer's unique one-agent-per-contact approach. They were preferred over other companies due to their cost-effective pricing, strong cultural fit, and company values that aligned with Lineer's.

Adaca dedicated one employee to Lineer's project, who embedded directly into the team to develop the AI outbound platform from scratch. Rather than operating as an external vendor, the employee functioned alongside Lineer's founder, attending stand-ups and making joint technical decisions. This collaborative approach facilitated the development of a core platform architecture that ran a designated AI agent per contact, a research personalisation engine for tailored emails, and competent campaign management tools for scalable outbound operations.

The key deliverables from Adaca’s engagement included the Outreach Agent and Nurture Agent products, an AI-assisted CRM, and the main infrastructure to support multiple client verticals. Their role extended to providing ongoing technical support as the platform continued to evolve. The integration of Adaca's senior developer into Lineer's team proved valuable, illustrating proven success in staff augmentation. This mutually beneficial partnership resulted in a uniquely crafted AI outbound platform, meeting Lineer's objective of personalized customer engagement.