Actual Agency

Actual Agency was hired by Privacera, an AI software security provider, to increase the company's brand awareness, share of voice (SOV) in the market, and establish a thought leadership program focused on data security governance. The agency was chosen for this project due to the alignment of company values, its culture fit, and good value for cost. The team from Actual Agency developed a comprehensive PR and Communications program for Privacera, which successfully expanded the company's reach beyond traditional analytics media and educated the market about data security governance. The client found Actual Agency through a referral and, overall, was pleased with the results of the collaboration.

In another project, Actual Agency was engaged by a software company to launch a new company formed by a merger of two industry-leading technology firms and to build brand awareness. The agency was found through an online search and was selected for its team, culture fit, and good value for cost. The scope of work involved developing a high-level messaging framework, creating and maintaining a media target list, building a news bureau program and an awards and speaking engagements program. The Actual Agency team also conducted ongoing outreach to target media, influencers, and bloggers. The outputs of the program included a one-page message framework, thought leadership storylines, and a six-month communications plan. The client was satisfied with the outcomes, which contributed to the successful launch and brand establishment of the newly formed company.