ACRONYM

Acronym completed a project for a garden supplies manufacturer seeking to create synergy between their paid and earned placements. The digital marketing company helped the client by exploring new content opportunities where the client was not currently ranking. They also worked on ways to move the client's existing content into the answer box results. The aim was to make the client's content more authoritative in Google's eyes. Acronym also worked on backlink outreach and ensured all technical aspects of the client's URLs were in order while the client was migrating to a new CMS. The client invested more than $200,000 in their partnership with Acronym which started in 2015 and is still ongoing.

Acronym worked on a project for a hotel chain which needed help with their PPC and paid social campaigns. The digital marketing company worked on three different campaigns for the client targeting the GCC market, the UK and European market, and Europe and Russia. Acronym supported these campaigns through PPC, display, and paid social. They changed the strategy for PPC from doing PPC on the landing page to targeting off the individual property pages, as well as the landing page. The client started working with Acronym in 2015, a partnership that is still ongoing.