ACRONYM

ACRONYM was hired by a lawn and garden supplies manufacturer to enhance their SEO efforts. The company aimed to increase their number of answer box results and create synergy between their paid and organic placements. ACRONYM addressed these challenges by identifying new content opportunities and improving existing content to make it more authoritative in the eyes of Google. They also ensured all technical aspects were in order and helped the client migrate to a new CMS. Additionally, they prepared the company for the future by initiating voice search initiatives. The client praised ACRONYM for their understanding of SEO and user intent, which they felt was superior to other agencies. The project, which started in mid-2015, is ongoing and has cost the client over $200,000.

For a hotel chain, ACRONYM was tasked with improving their PPC and paid social campaigns. The company wanted to target the right audience at the right time and place. ACRONYM worked on three different campaigns targeting different markets: the GCC market, the UK and European market, and Europe and Russia. They supported these campaigns through PPC, display, and paid social. They also suggested changes to the PPC strategy and set up different audience groups for paid social. The client appreciated ACRONYM's proactive approach, keeping them updated with new trends and advising them accordingly. The project, which started in 2015, is ongoing.