Acquirent

Acquirent partnered with a healthcare robotics company to formulate dashboards for campaigns aimed at driving product awareness. They identified markets for contacts and qualified leads, capturing specific stakeholders within various organizations to set up introductory meetings. The engagement, which started in December 2021, is ongoing and involves the company's growth executive interfacing mainly with Acquirent's sales manager and three other team members.

In another project, Acquirent worked with a consumer products company to launch a marketing and advertising campaign targeting K-12 schools. They discussed the budget and most cost-effective ways to reach decision-makers, segmented the top 1,500 K-12 public school districts in the country, and managed an email-and-phone campaign. The company spent $60,000 on this project, which ran from September to October 2021. Active leads with interest in the products were forwarded to the company's sales team.

Acquirent also collaborated with Execullence, a strategic growth firm, on sales outsourcing initiatives. They leveraged their sales expertise to manage the firm's sales campaigns through two of their sales representatives. The managing partner of Execullence closely interfaced with Acquirent's sales manager and the two salespeople. The partnership, which began in June 2016, has seen an investment of around $500,000 so far and is ongoing.