AccuraCast

AccuraCast provided SEO and PPC services for Ratio Creative, a creative agency. They were hired based on a recommendation from a client who had previously overseen a global brand's digital marketing operation. AccuraCast undertook a market analysis, explored online digital performance and market positioning, identified weaknesses and opportunities, and performed keyword research. They created metadata for website pages and monitored SEO performance on an ongoing basis. They worked closely with Ratio Creative's Head of Digital, Managing Director, and digital marketing leads. The project has been ongoing for over ten years, showcasing a strong and successful partnership.

In another project for Ratio Creative, AccuraCast provided SEO and PPC support. They conducted keyword research to identify and generate audience-specific keywords, thereby elevating the clients’ market reach. They also helped maximize the efficacy of the clients' advertisements through PPC marketing. The team was composed of about four members, including their marketing head, coordinator, and campaign planner. The engagement, which began in January 2012, has been successful, resulting in an investment of over $200,000 by Ratio Creative.

AccuraCast helped a company that makes and sells leather baby shoes and accessories improve their social media presence and increase brand awareness. They created and managed the company's social media advertising campaigns and Google Ad campaigns, conducted keyword research, created ad copy, and made suggestions for video and image content. They also advised on potential platforms to consider and website improvements. The team typically included two members from AccuraCast, with occasional support from others. The engagement, which began in November 2019, was a result of a good rapport established at a tradeshow, and is still ongoing.