Abel

Abel successfully executed a marketing and advertising campaign for a luxury boutique pet food brand. The company was initially hired for a paid test project but was subsequently entrusted with more responsibilities due to the excellent results achieved. Abel was recommended to the pet food brand and was able to deeply understand the brand's vision and goals. The team at Abel was introduced early on, ensuring a comprehensive understanding of the project objectives.

Abel was hired by a biotechnology company, Beyond Leather Materials, to create a brand that would appeal to both consumers and the company's main customers. The challenge was to combine a B2B business model with B2C branding, a task that Abel accomplished successfully. The company chose Abel after talking to several agencies because they felt a strong connection and shared values. The scope of Abel's work included identifying the core values of the company, creating a clear tone of voice, and designing a website. The final deliverables included a logo, persona, tone of voice, and website.

Abel was hired by RealMæglerne, a Danish real estate company, to roll out a nationwide campaign highlighting the advantages of using their services. The goal was to create personal stories and spread the message of the product's value to potential buyers and sellers. Abel was chosen due to their previous high-quality work. The scope of their work included conducting research, involving stakeholders early in the process, and setting up all contracts and calendar appointments. The team at Abel also conducted interviews, selected candidates, and shot the campaign. The results were highly satisfactory, with the client praising Abel's commitment to understanding the task at hand and delivering a high-quality product.