ABE Studios

ABE Studios undertook a comprehensive digital marketing project for Advance Equipment Mfg., a company specializing in the manufacture of drywall, painting, and wall covering tools. The primary challenge was to update the company's catalog, refresh the website design, and optimize it for mobile users. ABE Studios, leveraging their profound understanding of both digital marketing and the drywall industry, developed a web design that was engaging for the target audience and mobile-friendly to attract millennial customers. They implemented SEO best practices, produced video content, and took photographs of the manufacturing facility for use in the company's 95th-anniversary catalog. In addition, they took charge of social media content creation and management across various platforms, including Facebook, Instagram, Google AdWords, and Google Analytics, and also generated monthly trend reports. The company invested $20,000 in these services, and ABE Studios has been their digital marketing vendor for three years. The creative director of ABE Studios served as the primary contact throughout the project, with occasional interactions with other team members. The engagement with ABE Studios was initiated through a recommendation from a customer. Their deep understanding of the drywall industry and expertise in marketing the products made them an ideal choice for this project.