AAR Partners

AAR Partners assisted an education technology company in transitioning from a B2B model to a B2C model. They began by understanding the company's needs and timelines. AAR Partners then dispatched a detailed assessment to help the company outline its expectations, issues with their current provider, and future plans. They developed a detailed RFI and sent it out to potential organizations. After a thorough evaluation process, they helped the company narrow down 21 agencies to six. The engagement started in February 2022 and is still ongoing.

For a financial services company, AAR Partners was instrumental in finding a new marketing agency. The company needed help with product launches, branding, and product positioning. AAR Partners, led by Lisa, interviewed potential agencies and the company to understand their needs. They sent out an RFP to nearly 70 agencies, and after a rigorous selection process, the company chose the perfect partner. The engagement lasted four months from June 2022. The company invested between $75,000–$100,000 in the project.

AAR Partners helped ClearChoice Dental Implant Centers identify a new agency of record to support their growth. Lisa, the president of AAR Partners, set up a three-phase project involving discovery, development, and final decision. They assessed the company's criteria for a new agency, developed an initial list of potential agencies, and provided a matrix and scorecard for evaluation. After a series of Q&A sessions and strategic and creative sessions with the agencies, the company made their final decision. The project lasted from December 2020 to April 2021.