97th Floor

97th Floor was engaged by Waffle Love, a food-truck-turned-restaurant company, to enhance their online marketing strategy. The agency was responsible for creating and managing advertisements on Facebook, Instagram, and Google Ads for the company's various outlets, including a donut shop and a hot chicken sandwich shop. The campaign, which began in April 2020, involved the 97th Floor team crafting copy for approval and then posting the approved content on the specified platforms. The collaboration has been ongoing, with Waffle Love investing between $10,000 and $50,000 in the project.

In a project for Proponent, an aerospace distribution company, 97th Floor was tasked with improving the company's digital marketing efforts. The agency's primary responsibility was to handle SEO efforts, which included optimizing the backend system and landing pages, conducting link building and site audits, and creating blog posts. The team from 97th Floor also conducted keyword research, updated barcodes and site content, and regularly submitted their work for feedback. The engagement, which started in February 2019, continues with four resources from 97th Floor working on the project.

97th Floor was hired by Mystery Escape Room, a family escape room entertainment business, to enhance their SEO efforts. The goal was to achieve a number one spot on Google search for specific keyword phrases. After interviewing various SEO companies, 97th Floor was chosen for their cost-effectiveness. The agency's strategy involved providing backlinks to boost the site and optimizing web content. The project, which has been ongoing, involves a project manager and two SEO specialists from 97th Floor.