48 West Agency
visit site- $5,000+
- 10 - 49 employees
- Phoenix, AZ
Founded in 2011, 48 West Agency is a marketing and PR firm based in Phoenix. They specialize in content marketing, strategy, advertising, and research. The majorities of their clients are midmarket companies in the IT industry.
Client Insights
Industry Expertise
50%
15%
10%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 60%
Enterprise (>$1B) 30%
Common Project Size
<$10K 1 project
$200K-$999K 1 project
Clients
- Pelican Products
Highlights from Recent Projects
48 West Agency was hired by a TV equipment company for their public relations and digital marketing expertise. The company, which manufactures mounting products for televisions, was struggling to gain coverage in industry publications. 48 West Agency's primary task was to build relationships with industry magazines and journalists to improve the company's PR metrics. The team, led by Leigh, Alison, and Ruth, were successful in their endeavors, leading to an ongoing relationship that started in March 2018 and saw an investment of over $200,000.
In another project, 48 West Agency was contracted by Wine Spencer's, a wine education and consulting company. The new business sought the agency's help to gain exposure in local and national media outlets. The agency, led by Alison, worked closely with the company to develop a media kit, hone their brand, and improve their marketing materials. They also outlined different lists of media outlets to pitch for the company. The engagement, which cost less than $10,000, ran from May to August 2020 and was initiated through a publicist request on LinkedIn.