48 West Agency
visit site- $5,000+
- 10 - 49 employees
- Phoenix, AZ
Founded in 2011, 48 West Agency is a marketing and PR firm based in Phoenix. They specialize in content marketing, strategy, advertising, and research. The majorities of their clients are midmarket companies in the IT industry.
Client Insights
Industry Expertise
50%
15%
10%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 60%
Enterprise (>$1B) 30%
Common Project Size
<$10K 1 project
$200K-$999K 1 project
Clients
- Pelican Products
Highlights from Recent Projects
The 48 West Agency was engaged by a TV equipment company that manufactures mounting products for television consumers and stadiums. This company brought the team of three from 48 West Agency onboard to boost its PR metrics and increase its coverage in industry publications. The team was led by the CEO, Leigh, and included the VP of Public Relations, Alison, and the Director of Client Services, Ruth. The company had previously worked with Leigh and had a successful relationship. The engagement started in March 2018 and is ongoing, with an investment exceeding $200,000.
In another project, the 48 West Agency worked with Wine Spencer's, a wine education and consulting company. As a new business, Wine Spencer's sought their help to gain exposure in local and national media outlets. The 48 West Agency provided a weekly outline of different media outlets to pitch to, created a media kit, and helped the company hone its brand and marketing materials. Alison, the Vice President of Public Relations, was the main liaison for the majority of the work. The engagement ran from May 2020 to August 2020, costing less than $10,000.