4040 Agency

4040 Agency was hired by MassMutual, a financial planning and protection services company, to position a large local sport sponsorship as a business-driving solution for their advisors. The agency, chosen for their high ratings, budget-friendly pricing, and alignment with company values, assigned 6-10 employees to the project. The team at 4040 developed and executed a B2B strategy for the sponsorship, creating social assets and long and short form video assets for use across MassMutual's digital ecosystem. They also produced a highly-designed hospitality execution and pitchbook for the company to leverage with business partners.

In another project, Fortress, a sports technology company, engaged the services of 4040 Agency for a brand refresh, updated positioning, and a brand visual toolkit. The agency, selected for their high ratings, cultural fit, good value for cost, and proven results, assigned 2-5 employees to the project. The scope of work involved the creation of a consolidated brand visual toolkit using Fortress's existing brand identity, color palette, and visual tools, but with refreshed brand positioning copy. They also created a standardized email signature, a presentation deck template, a consistent branded footer for decks and presentations, and a lockup of the Fortress logo with the taglines "Count Every Fan, Every Fan Counts" and "The Standard You Count On".