3rd Coast PR

3rd Coast PR was hired by Origin Story, a brand and product launch agency, to provide brand launch and PR services for one of their clients. They were instrumental in the launch of the client's baby care brand, offering a comprehensive media outreach strategy, influencer outreach, and press kit creation. The team, consisting of three members, was in constant communication with Origin Story throughout the project. The engagement started in January 2021 and concluded in October 2021 due to increased global shipping prices. However, the collaboration is likely to continue in 2022.

Woodland Tools Co., a provider of high-quality garden tools, engaged 3rd Coast PR to improve their earned media outreach and coverage, and assist with influencer and campaign management. The PR agency developed and maintained relationships with key media outlets and journalists, created comprehensive press kits, and organized media events and press tours. They also identified and engaged with influencers in the gardening, DIY, and home improvement niches, developed and implemented influencer marketing campaigns, and monitored the performance of these campaigns. Additionally, 3rd Coast PR identified and approached vineyards for potential partnerships and co-branded events and promotions.

Vileda Freudenberg Household Products Inc hired 3rd Coast PR to drive greater brand awareness through targeted influencer partnerships and seasonal PR activations. The PR agency developed and executed a strategic influencer campaign focused on Meta platforms (Instagram and Facebook) to support Vileda Canada’s key product launches. They identified and secured bilingual Canadian content creators who resonated with both English- and French-speaking audiences. The campaign was designed to increase visibility, drive in-store and online interest, and strengthen Vileda’s positioning in the Canadian market through authentic, localized storytelling.