2BBooster

The project for the Boost Our Traffic digital marketing agency by 2BBooster was centered on the implementation of RPA and AI solutions. The company sought to lessen the manual, time-consuming activities of its team and introduce AI agents to handle client inquiries and internal requests, enabling their specialists to concentrate on qualitative tasks. Furthermore, they needed expert advice on when and how to apply automation and AI within their sized agency.

2BBooster were chosen for the project due to their good value cost and aligned company values. They began with an in-depth consultation to gain a deep understanding of the organization's daily operations, identify repetitive tasks, and examine where things could be improved. Priorities were mutually agreed upon, leading to the automation of tasks that consumed most of the team's time such as pulling campaign data from different platforms, assembling client reports, and transferring information between multiple tools.

The successful project outcome saw the live implementation of RPA automations for campaign reporting and data handling, AI agents with an admin panel for in-house modifications, comprehensive documentation, and a comprehensive handover session for the agency's IT and operations staff. Overall, the application of RPA and AI technologies by 2BBooster led to remarkable efficiency improvements in Boost Our Traffic's operations.