12Strategies

12Strategies was hired by Nexxt Ideas, an AI software development firm, to restructure their marketing department and improve their brand narrative. The team at 12Strategies started by conducting a full audit of Nexxt's marketing operations, after which they restructured roles and workflows to improve accountability, communication, and delivery speed. They developed a refined brand narrative centered around "modernization without disruption," which resonated deeply with Nexxt's Ideal Customer Profiles (ICPs) and served as the backbone for all outbound communications. They also launched an SEO-driven blog, elevated LinkedIn engagement, and transitioned static posts to high-impact multimedia. Furthermore, 12Strategies rebuilt Nexxt's paid media campaigns, replacing underperforming ads with ROI-focused creative optimized for each ICP. They also implemented clear handoff processes, UTM tracking protocols, and a centralized dashboard to align marketing with sales, improving lead quality and pipeline visibility. Lastly, they operationalized all campaign efforts through marketing systems that allowed for scale, automation, and consistent optimization. The results were highly positive, with the company seeing an increase in qualified inbound leads and a clearer brand position.