How to Increase Productivity in Your Marketing Team

Contributed content / By Bud Hennekes / 27 March 2019

It’s challenging for businesses to keep up with marketing trends and technology and still be productive. Learn 5 strategies for improving productivity among your marketing team.

Trying to stay up to date with the latest strategies and tactics that produce results can often be a challenge. Especially as a marketer.

According to a recent report by Forbes and Aprimo, “37% of marketers measure success based on efficiency when it comes to speed-to-market.”

And if we're being honest, one would think the percentage is actually much higher.

Not only do you have to spend hours crafting your marketing skills and hitting deadlines, but you’re also often faced with plenty of distractions (such as email) that can seriously hurt your ability to be productive.

Fortunately, there are a few simple ways to improve your marketing productivity, especially if you’re managing a team who could use a productivity boost.

The following are effective strategies to help improve productivity.

Set Yourself Up for the Day

Digital marketers today are often required to do a variety of tasks throughout their day.

While many of these tasks are important, it’s incredibly easy to lose sight of the ones that will actually make a difference at the end of the day.

Instead of jumping from one task to the next, start your day by writing out the 2 to 3 items that would leave you feeling accomplished at the end of the day.

Another way to set yourself up for a successful day is to do what you need to the day before.

For example, let’s say you have an email that needs to be sent the next day. You can write the email the day before and schedule it with a tool such as Boomerang.

Setting yourself up for the day helps you prioritize and leaves you feeling accomplished.

Improve How You Schedule Meetings

One of the biggest time-wasters today is having an inefficient process for booking meetings.

If you’re going to have a meeting, it’s important you do everything you can to cut back on the needless back-and-forth when scheduling. Ask questions to your team such as:

  • “Does this time work for you?”
  • “What time zone are you in during your trip again?”
  • “Will Sarah be able to make our morning meeting?”

There are a handful of effective scheduling tools that make setting up meetings easy without the annoying back-and-forth. Tools such as Calendly make it as simple as a few clicks, and everyone is on the same page instantly.

Additionally, if you have coworkers who operate in different time zones, be sure to download a tool such as Every Time Zone, which allows you to easily see the time of where your coworkers are working.

Every Time Zone tool

Also, the afternoons are a good time to schedule meetings. Leave the mornings for more productivity.

Have Do-Not-Disturb Hours

Although the explosion of popularity in chat apps such as Slack have undoubtedly helped teams communicate better, they have introduced some potential downsides as well.

Being “always reachable” can severely limit the amount of actual work your team can get done.

Although it’s certainly reasonable to expect a response from your team members by the end of the day, let your employees decide when and how they can best be reached, especially if they are heads-down on a large project that requires more focus and attention.

Adopt a policy of having 2 to 3 uninterrupted hours of work each day.

Consider a No-Meeting Monday

Once you’ve mastered scheduling meetings within your team, consider making a day of each week “meeting-free.”

Of course, you can always make an exception where needed, but by implementing a “no-meeting Monday,” for example, you empower your employees to get the tasks that require a heavy amount of focus out of their way without feeling bad about missing a meeting or letting an unnecessary email slide.

Although meetings can be productive in themselves, no-meeting Mondays can quickly become one of the favorite days of the week for you and your team.

Encourage a Life Outside of Work – and Learning at Work

It can be easy to get stuck behind a computer screen for 8+ hours every day.

Some of us might even forget to eat!

As founder of a digital marketing company, A Boundless World, it took me some time to learn how to take breaks and put the laptop away.

Taking steps to ensure your team has a life outside of work can significantly improve productivity in the long run.

Many startups offer a monthly stipend to employees to encourage them to join a gym or fitness class.

Other companies include a stipend for books or even conduct educational events not necessarily related to their job title.

For example, Clique Studios is serious about education. So, it built a library with books that team members hand-picked.

Clique Studios library books

Clique Studio team members can check out books to read while they are at work or during their free time.

Burnout can severely impact your team’s productivity. Focusing on work/life balance now will make sure you keep your employees for years to come.

Ask Your Team How to Increase Their Productivity

Although the above tips and strategies can likely improve productivity for you and your team, the best way to know for certain is to ask. Send a team-wide email asking how you can help them become more productive.

The responses from your colleagues might surprise you. Maybe your star SEO marketer works better at night. Perhaps your social media manager does her best work from the coworking space down the street.

The more you and your team can personalize your workflow, the more productive you will be.

If you’re looking to become more productive, give a few of these suggestions a try. We promise you won’t be disappointed.

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