Zehnder Communications

Zehnder Communications was hired by Origin Bank as a full-service agency of record for all branding needs. The bank, which operates in Texas, Louisiana, and Mississippi, worked with Zehnder to develop brand awareness in all of its markets. Zehnder has been involved in the bank's digital and social media components, as well as traditional media efforts. They also designed the bank's current website and are responsible for updating it when necessary. The engagement, which began in January 2014, is ongoing and the bank has invested over $1 million in the partnership.

In another project, Zehnder Communications worked with a distiller, producer, and importer of beverage alcohol to drive awareness to some of the brands in their portfolio. Zehnder focused on social media platforms like Facebook, Instagram, Twitter, and Pinterest, and also handled public relations. They worked collaboratively with the client to ensure their efforts and communications tied into the client's focus markets and consumers. Zehnder also created a couple of websites for the client that tied in with the overall brand messaging, positioning, and look and feel. The engagement, which began in January 2013, is ongoing and the client has invested $2.5 million in the partnership.

Zehnder Communications was also hired by SC Global Tubular Solutions, a worldwide steel distribution company, to improve their brand positioning strategies and create corresponding marketing collateral. Zehnder helped the company analyze value propositions, develop execution plans, and build relevant core messaging strategies. They assisted with developing websites, creating marketing collateral, planning trade shows, assembling presentations, and assessing proposals. Zehnder also helped the company work through several mergers and acquisitions, renaming subsidiary companies and developing new logos and branding systems. The engagement, which began in 2009, is ongoing and the company has invested between $1,000,000–$1,500,000 in the partnership.