Wingman Media
visit site- $50,000+
- 10 - 49 employees
- Westlake Village, CA
Wingman Media is a media planning and media buying agency in Los Angeles. Founded in 2003, Wingman's 50+ employees are growth marketing experts who create responsive marketing campaigns for companies. Their services include strategic planning, creative development, media planning and buying across all forms of television, programmatic media, and social media channels.
Client Insights
Industry Expertise
25%
15%
15%
10%
10%
5%
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Client Size Distribution
Small Business (<$10M) 20%
Midmarket ($10M - $1B) 60%
Enterprise (>$1B) 20%
Common Project Size
$1,000,000-$9,999,999 2 projects
$50K-$199K 1 project
$10,000,000m+ 1 project
Clients
- Sit 'n Sleep
Highlights from Recent Projects
Wingman Media collaborated with King Koil, a leading mattress manufacturer, in a digital marketing and advertising campaign. The project aimed to drive traffic to their retail partner’s website and physical stores for the promotion of a smart light technology mattress. Wingman Media was responsible for the implementation of the campaign across various platforms, including PPC, Google Ads, YouTube preroll ads, Facebook ads, and programmatic advertising. They also generated new creative assets monthly and created promotional campaigns around major holidays. The partnership, which started in January 2021, is ongoing.
In a project with American Hearing + Audiology, Wingman Media provided creative development and media buying services. These services included market research, advising on station selections, creative asset development, optimization of placement schedules, maintaining station relationships, and buying media spots. They also created a robust analytics dashboard, which provided a comprehensive view of the campaign’s performance. This project resulted in increased confidence in decision-making, creative planning, and placement strategy.
For Dental Implants GPS, Wingman Media was hired to aid in the development and management of a media buying strategy. This strategy included paid TV and Radio advertising. Wingman Media developed a broadcast media buying strategy that fit the company's goals, demographic, and budget. They also managed ad purchases, scheduling, landing pages, and CallRail. They even provided assistance in ad creatives. The team's composition included a project manager, data analyst, media buying & scheduling specialist, and others.