The Weinbach Group

The Weinbach Group was hired by a government agency to elevate their marketing and PR efforts, specifically targeting teens and young adults and their families. The company handled all digital marketing and PR initiatives across various channels, including social media platforms such as Instagram, Facebook, Snapchat, and TikTok. They also managed Google ads and display ads, and worked on building the agency's email list. Additionally, The Weinbach Group helped increase awareness and ticket sales for two shows and pitched stories to the media on behalf of the agency. The engagement, which began in August 2021, is ongoing and the agency has invested between $50,000–$199,999 in the project.

The South Miami-Dade Cultural Arts Center engaged The Weinbach Group to handle their PR, marketing, and advertising initiatives. The company was responsible for digital, social media, and traditional marketing, creating advertisements for newspapers, billboards, radio, and TV, as well as other marketing collateral such as brochures, posters, and fliers. They also handled media planning efforts and traditional PR tasks, drafting press releases for shows and pitching local media on potential news related to performances and artists. The Weinbach Group was also tasked with putting together advertising campaigns for Facebook, Instagram, and Snapchat channels. The project, which began in September 2021, is ongoing with an investment of around $120,000.

A local arts agency hired The Weinbach Group for advertising and PR for various events throughout the year, as well as a rebranding campaign for the Sensory-Inclusive access symbol. The scope of work included discovery, positioning and branding, collateral and support materials, public relations and publicity, and advertising. The Weinbach Group also designed and placed social media ads for events. The team worked closely with the agency's executive team and the Manager of Client Accounts served as the primary point of contact. The selection of the vendor was through a competitive bid procurement process for Miami-Dade County government services.