Waypost Marketing
visit site- $10,000+
- 10 - 49 employees
- Greenville, SC
Greenville, SC-based digital marketing agency Waypost Marketing provides a variety of marketing services to small and mid-market businesses. With a team of nearly 15 employees, Waypost Marketing has assisted with content marketing, web design, SEO, social media, and email since its founding in 2003.
Client Insights
Industry Expertise
35%
35%
15%
15%
Client Size Distribution
Small Business (<$10M) 60%
Midmarket ($10M - $1B) 40%
Common Project Size
$50K-$199K 3 projects
Clients
- Leadec Corp.
Highlights from Recent Projects
Waypost Marketing partnered with Carolina Painting Company, an industrial painting contractor, to enhance their advertising and visibility within their local area. The team at Waypost Marketing conducted a thorough discovery process to understand the business's goals and key customers. They developed a website with a smooth user experience, implemented SEO best practices, and optimized social media posts to increase consumer interest. They also utilized PPC and HubSpot advertising to organically grow the company's web presence. The client invested between $100,000 and $200,000 in this ongoing project since April 2015.
Waypost Marketing collaborated with Leadec, a subcontractor for manufacturing services, to increase their brand visibility and lead generation in new markets. The partnership began with a discovery meeting, after which Waypost Marketing took over keyword searches, paid search ads, and email strategy. They also launched an email nurturing campaign and helped create content for a quarterly newsletter. The client invested $40,000 initially, with an additional $1,000 per month added for the last quarter, making the total investment $45,000. The partnership began in March 2020 and is still ongoing.
Radians, a manufacturer of high-performance Personal Protective Equipment (PPE), hired Waypost Marketing to improve the UI and UX of their core US website, create a new website for overseas customers, and manage and improve their PIM and website connector. Waypost Marketing was chosen for their high ratings, budget-friendly pricing, and good value for cost. They took over a HubSpot website and PIM connector created by another developer, identified areas of improvement, and developed those concepts, helping Radians benchmark against competitors and decide on the best strategies.