Vyway Market & Brand Strategy

Vyway Market & Brand Strategy was hired by KC Product Development to handle all branding and marketing aspects for a new startup, Vizziq™ Neuromuscular Trainer. This involved brand creation, including naming, trademarking, and logo creation. Vyway also provided strategic planning, including a SWOT analysis, value proposition, and messaging through their exclusive Vision Vantage Voice process. In addition, they led digital marketing initiatives such as website creation, ad campaigns, and collateral pieces. The client was extremely satisfied with the team's deep internal capabilities and their vast contract resources.

Nuwellis, a medical equipment manufacturer, hired Vyway Market & Brand Strategy for a corporate rebrand. The company wanted a new name that reflects all the patient segments they serve and inspires their workforce and customers. Vyway held several meetings with the company's executive team to understand their current brand, challenges, and vision. They then created a Vision-Vantage-Voice platform as the foundation for the new brand and developed different brand options. The client was pleased with Vyway's expertise, branding process, and the testimonials by former clients.

A custom door manufacturer nearing bankruptcy hired Vyway Market & Brand Strategy for rebranding services. The company needed a well-defined vision and mission to steer a turnaround and build employee morale. Vyway led the management and sales teams through collaborative sessions to define the vision and mission, which were captured in a strategy document. They then helped define the new brand and executed the rebranding, including developing a new company name, website, marketing collateral, and business card design. The client appreciated Vyway's ability to integrate strategy, branding, and execution in a single project on an aggressive timeline.