Vyway Market & Brand Strategy

Vyway Market & Brand Strategy was hired by KC Product Development to create and implement a comprehensive branding and marketing strategy for a new startup. The company was launching a patented mobility training device, a new category of product, which required careful positioning. Vyway performed a range of services from brand naming, trademark understanding, brand identity and logo creation to strategic planning, copywriting, and digital marketing initiatives. The company was highly satisfied with the expertise and expanding top-talent team that Vyway provided, and is now staged for an official national launch.

The custom door manufacturer hired Vyway Market & Brand Strategy to help in rebranding its company. The company, which was on the brink of bankruptcy, required a well-defined vision and mission for a turnaround and to boost employee morale. Vyway led the management and sales teams through collaborative sessions to define the vision and mission, and captured this in a strategy document. They also helped in defining the new brand, developing a new company name, and creating a new website, marketing collateral, and business card design. The company appreciated Vyway's ability to integrate strategy, branding, and execution in a single project.

Nuwellis, a medical equipment manufacturer, engaged Vyway Market & Brand Strategy for a corporate rebrand. The company's former name did not reflect all the patient segments they served, and they sought a more encompassing, fresh brand identity. Vyway held several meetings with the executive team and other members to understand the company's values and vision. They created a Vision-Vantage-Voice platform as a foundation for the new brand, and worked with the company to develop different brand options. The company selected their new brand name and identity from these options, and was highly satisfied with Vyway's expertise and branding process.