UXDA

UXDA was hired by Goalry, a financial services company, to create a unique and engaging user experience. The project aimed to shift user behavior in dealing with finances by creating an "Immersive Finance" experience. UXDA was selected as the vendor after a global search due to their expertise in turning complex processes into simple user-friendly designs. The project involved creating a Financial Goal Mall, a one-stop solution for users to manage their financial goals, with elements like Finance Stores, Education, Social and Shopping. The project was executed meticulously, involving competitive analysis, market research, user personas and journey mapping, red route analysis, and wireframing. The Goalry team worked closely with UXDA's lead UX architect, UX consultant, account executive, and lead UX/UI designer.

SurePrep, a tax automation software company, hired UXDA for a platform redesign and UX refactoring. The goal was to provide a fresh, modern user experience for their tax professional clients. UXDA was chosen based on high ratings, budget-friendly pricing, company values alignment and impressive case studies. The project involved discovery, user interviews, user journey mapping, user workflows, user personas, wireframes, prototypes, and user testing. The project was handled by a team of 2-5 employees from UXDA.

UXDA was also engaged by UNFCU, a financial nonprofit organization, for a UX/UI design evaluation. The aim was to assess the retail mobile banking user experience to identify usability issues and provide recommendations. UXDA was selected based on their high ratings, budget-friendly pricing, and aligned company values. The project involved evaluating the mobile user experience for retail customers, identifying potential issues, and developing an action plan to enhance the digital experience by removing friction points and addressing user needs. The project was handled by a team of 2-5 employees from UXDA.