Upturn Growth

Upturn Growth was hired by Marks & Spencer and Aeropostale Turkiye to increase conversion rates on their online channel and position their social media channels as a main acquisition channel for their Ecommerce. Upturn Growth was selected for their professional audit, experience, and domain knowledge. They prepared an advanced audit document for the analytics and marketing part of the client's eCommerce and developed a digital marketing strategy. The strategy included acquisition, retention, and tactical ideas for conversion, both for uplifting sales and creating awareness on social media channels. The team from Upturn Growth consisted of a data analyst, growth marketing expert, and marketing consultant.

In another project, a gourmet food and confectionery gifting business hired Upturn Growth to develop their ecommerce strategy and manage their in-house team. Upturn Growth was chosen for their data-driven approach and their analysis of the client's business. They audited the client's website, social media, and third-party sales channels, identified gaps in their design and technical aspects, and ensured proper data collection and analytics setup. They proposed a strategy and set up targets, milestones, and regular data monitoring, providing ongoing monitoring and implementation support. The client worked with Upturn Growth's CEO and their marketing guru, along with various contractors as needed.