Upstream BPO

Upstream BPO was hired by Cogito Innovations to optimize their social media marketing strategy and reduce customer acquisition costs. The company was selected for its cultural fit, cost-effectiveness, and aligned company values. Upstream BPO began their work with a comprehensive audit of Cogito's existing paid media strategies, identifying potential areas for improvement. They then implemented an onboarding process for Cogito's staff, ensuring all aspects of the new strategy were understood and covered.

In a separate project, Upstream BPO was tasked with managing the digital marketing campaign for IPCOM, a company providing integrated virtual VoIP communication services. The objective was to enhance brand awareness, execute successful paid media commercials, and ensure a favorable return on investment. Upstream BPO took full control of IPCOM's Google and Meta ad accounts, offering an all-inclusive service package that covered strategic planning, creative development, implementation, and continuous testing.

Lastly, Fusion Telecom Services engaged Upstream BPO for a custom software development project. The goal was to create an engaging and educational interactive experience for customers on mining technologies, which would also serve as a sales tool. Upstream BPO developed a virtual experience that allowed customers to understand the intricacies and challenges of resource extraction, while also showcasing how Fusion's solutions could enhance mining operations in terms of productivity, efficiency, and safety.