Tronvig

Tronvig was hired by a New York City-based museum specializing in Himalayan art to help enhance its global and digital presence. The project involved five workshops with the museum's senior leadership team, led by Tronvig's CEO and a project manager. The workshops focused on defining the organization's brand, core values, and target audience. The final deliverable was a comprehensive report detailing the brand fundamentals and the museum's most suitable target audiences. The client was particularly impressed with Tronvig's Brand Pyramid process, which distilled the key components and essence of the organization.

GreyBox Creative, a company that designs visual identity systems for global organizations, engaged Tronvig to help establish a concise brand strategy. The project involved brand research, creation of a brand strategy document, naming, tagline, key messaging, and leading the board presentation process. The project was handled by a team of 6-10 Tronvig employees, led by James, the CEO. The client chose Tronvig for their high ratings, great culture fit, and aligned company values.

Tronvig was hired by the Intrepid Museum to help redefine their brand strategy. The project involved defining the museum's identity and target audience, strategizing messaging, redefining the elevator pitch, and conducting research to align the museum's branding with its target audience's perception. The project was handled by a team of 3-4 Tronvig employees, led by the CEO, James. The museum chose Tronvig because of their reputation as leaders in working with cultural institutions in New York City and their experience in handling large, multifaceted organizations. The engagement lasted from November 2022 to December 2023.