Tronvig

Tronvig was hired by the Intrepid Museum to assist with their brand strategy. The team at Tronvig helped the museum to define their identity and primary audience, and strategize their messaging. They also restructured the museum's elevator pitch and further communication strategies. Tronvig worked in collaboration with another vendor hired by the museum, facilitating brainstorming sessions and providing insights into the branding strategy. They conducted small research projects to gain insights into the perceptions and concerns of the target audience, ensuring alignment with the new brand. The project, which lasted from November 2022 to December 2023, resulted in a clearer, more focused brand strategy for the museum.

Tronvig was engaged by a university hospital for brand consulting for the Department of Orthopedic Surgery. They were chosen due to their proximity, budget-fitting pricing, good value for cost, and strong client experience. The scope of work included brand and marketing diagnostics, goal setting, and the development of a brand pyramid, brand idea, and brand hypothesis. Tronvig also created a marketing targets exercise and social media visual guidelines, among other deliverables. The project resulted in a cohesive brand strategy and visual guidelines for the hospital's social media posts.

Grounds For Sculpture, a not-for-profit sculpture park, arboretum, and museum, hired Tronvig to develop an institutional marketing plan. The project was divided into three phases: brand research and assessment, qualitative research for two target audiences, and the development of an institutional marketing strategy. Tronvig conducted a comprehensive brand audit, competitive landscape analysis, and a brand discovery workshop. They also conducted qualitative interviews and developed a research report based on the findings. The final phase involved the creation of a marketing strategy for 2025-28, including revenue projections, recommended marketing mix, key messaging per target, and campaign and content strategy. The result was a comprehensive, research-based marketing plan for Grounds For Sculpture.