thedesigncapital

Thedesigncapital was hired by Carewise Solutions, a healthcare software solutions firm, to develop a mobile app for instant AI-based healthcare suggestions. The objective was to create a seamless user experience, personalized user flows, and gain impactful insights from the initial 50 users through A/B testing. The project aimed to reduce onboarding friction and improve churn rates while converting 8% of users into paid users. Thedesigncapital was selected due to their competitive pricing, cultural fit, and value for cost. They also offered a fixed monthly fee-based model.

The team from Thedesigncapital provided a comprehensive service, starting from mapping out the project, focusing on UX/UI design, A/B testing, and usability optimization. Despite the initially blurred scope, their design experts helped define clear objectives and implemented design solutions tailored to Carewise Solutions' needs. They provided comprehensive documentation, including source design files in Figma, user journeys, feature prioritization, and developer hand-off documentation for seamless implementation. They also delivered design systems and style guides for consistency, along with thorough testing and feedback reports to refine the app. Audit documents were also provided to enhance conversion optimization efforts.

The project was a success, with Carewise Solutions expressing satisfaction with the work completed by Thedesigncapital. The mobile app developed not only met the initial objectives but also provided a personalized experience for each target persona. The comprehensive documentation, design systems, and style guides provided by Thedesigncapital ensured consistency and seamless implementation. The thorough testing and feedback reports helped refine the app, while the audit documents enhanced conversion optimization efforts. Thedesigncapital's work significantly contributed to reducing onboarding friction and improving user conversion rates.