TB3 Digital

TB3 Digital was hired by Velocity Global, a workforce management company, to manage and scale their paid social efforts. The team, consisting of 2-5 employees, was responsible for the day-to-day maintenance of LinkedIn campaigns, including launches, budget pacing, bidding adjustments, and performance tracking. They also provided strategy and optimization recommendations, wrote ad copy, created ad creatives, and ran ad/bidding tests. TB3 Digital was chosen due to their high ratings, great culture fit, and being referred by a trusted source. The project resulted in effective management of LinkedIn campaigns and successful scaling of paid social efforts.

The research platform, UpCodes, engaged TB3 Digital to scale their advertising program and optimize Meta, Google, and LinkedIn ads. TB3 Digital was also tasked with advising on their paid program strategy. The project was handled by one employee who audited past campaigns, developed a strategy for testing the channel, provided recommendations on creative assets, landing pages, and ad copy, and consulted on acquisition-focused ads. The company chose TB3 Digital for their budget-friendly pricing and a positive referral. The project led to the successful scaling of the advertising program and optimized ad performance on multiple platforms.

Reputation, a reputation management company, hired TB3 Digital to increase the efficiency of their ad spending and restructure their campaigns to fit an ABM model. The team of 2-5 employees was also tasked with the ongoing management of paid ad channels. TB3 Digital conducted an audit of existing campaigns in Google and LinkedIn to identify areas for improvement. They also worked on increasing the quality of leads from these channels while maintaining a steady CPL. The company chose TB3 Digital for their high ratings, great culture fit, and a positive referral. The project resulted in decreased CPLs, increased opportunities sourced by paid ads, and improved efficiency in ad spending.