Tatvic ®

Tatvic® was hired by a healthcare company to accelerate their precision marketing and data-led journey. The team performed an audit to evaluate the company's standing in the market and competition, especially in the consumer goods space. Tatvic® also integrated the Google Marketing Platform into the company's system and set up a Google Analytics dashboard. The team consisted of 5-6 members, with two working on business development and three handling the day-to-day tasks. The project, which began in January, is still ongoing.

In a project for Jagran Prakashan, a leading Indian media and communications group, Tatvic® was tasked with creating a content recommendation engine. The goal was to select relevant content from a large number of articles and serve them according to readers' preferences, thereby increasing the size of Jagran's loyal reader base. The team, which included a data scientist, technical analyst, customer success manager, and customer development manager, was able to improve readership and customer engagement with context-aware content recommendations.

Tatvic® was also engaged by a consulting company to set up the DV360 platform for deterministic targeting of healthcare professionals across different geographies and run programmatic ad campaigns. The team of 2-5 employees managed the DV360 campaigns end-to-end, from media planning and account setup to execution, reporting, and optimization. Their expertise in leveraging custom and contextual targeting ensured precise outreach to healthcare professional segments, while proactive monitoring and optimization improved campaign performance and ROI.