Surprise Highway

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Surprise Highway is a web development studio in Chicago. Founded in 2007, Surprise Highway provides e-commerce development, web development, conversion optimization, and SEO services. Clients are mostly midmarket businesses in the advertising, retail, and business services sectors. They have at least 10 employees. 

Client Insights

Industry Expertise

Advertising & marketing

40%

Business services

30%

Retail

20%

Arts, entertainment & music

10%

Client Size Distribution

Small Business (<$10M) 20%

Midmarket ($10M - $1B) 70%

Enterprise (>$1B) 10%

Common Project Size

$50K-$199K 2 projects

$10K-$49K 1 project

Clients

  • Ecommerce: Kalamazoo Gourmet

Highlights from Recent Projects

Overall Rating

4.8
5 Reviews

Surprise Highway worked with the Population Council, a nonprofit research organization, to redesign an outdated website. The goal was to improve the search functionality and update the content management system. They migrated the website to ExpressionEngine and improved the organization of the site. However, they did not provide the design work, which was done by another agency. Despite this, Surprise Highway was commended for their quick and efficient implementation of the design. The project was completed in about six months and the overall feedback was positive, with users finding the new design intuitive and easy to use.

In another project, Surprise Highway collaborated with a digital production agency to transition a printed annual review to a digital format. The agency handled the design and frontend work, while Surprise Highway was responsible for the technical aspects such as coding, website build, platform integration, and migration to the client's servers. The project was completed within a two to three month window and the agency commended Surprise Highway for their versatility and reliability.

Surprise Highway also collaborated with a cloud software and services company, augmenting their internal development capabilities. They developed a new component for one of the company's leading products. Throughout the project, Surprise Highway maintained a team of developers, led by their owner, Jason. The partnership started in May 2017 and has continued since then.

Timeliness

4.6

Service Excellence

4.8

Value

4.9

Would Recommend

5.0