Surprise Highway
visit site- $10,000+
- 10 - 49 employees
- Chicago, IL
Surprise Highway is a web development studio in Chicago. Founded in 2007, Surprise Highway provides e-commerce development, web development, conversion optimization, and SEO services. Clients are mostly midmarket businesses in the advertising, retail, and business services sectors. They have at least 10 employees.
Client Insights
Industry Expertise
40%
30%
20%
10%
Client Size Distribution
Small Business (<$10M) 20%
Midmarket ($10M - $1B) 70%
Enterprise (>$1B) 10%
Common Project Size
$50K-$199K 2 projects
$10K-$49K 1 project
Clients
- Ecommerce: Kalamazoo Gourmet
Highlights from Recent Projects
Surprise Highway was contracted by the Population Council, a nonprofit research organization, to redesign their website. The goal was to reorganize the site's architecture and modernize the branding to make it more user-friendly and accessible worldwide. The project involved migrating from an outdated HTML system to a more efficient content management system, ExpressionEngine. The project was completed within six months and the client was impressed with the intuitive design and minimal training required. The project was estimated to cost between $50,000 and $100,000.
In another project, Surprise Highway was hired by a B2B cloud provider to augment their internal development capabilities. The project involved the development of a new component for one of the company's leading products. The team from Surprise Highway was primarily responsible for creating the project builder functionality added to the company's transparency catalogs. The engagement has been ongoing since May 2017 and the client has been satisfied with the team's expertise and contributions.
Surprise Highway also partnered with a digital production agency to create a digital version of a client's annual review report. The agency was responsible for the design, messaging, and strategy, while Surprise Highway handled all the technical aspects including coding, website build, platform integration, and migration to the client's servers. The project was completed within a two to three-month timeframe and the client praised Surprise Highway for their versatility, reliability, and knowledge.