Strategic Sales & Marketing
visit site- $1,000+
- 50 - 249 employees
- Farmington, CT
Strategic Sales & Marketing (SSM) is a lead generation company based in Farmington, Conn. Founded in 1989, SSM helps companies with lead generation and appointment setting services focused on B2B major accounts. Typical clients are looking to reach the Owner, Director, VP or C level of contact, have a sales cycle that requires multiple touch-points, and uses a "solution sell process."
Client Insights
Industry Expertise
35%
25%
15%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 40%
Midmarket ($10M - $1B) 35%
Enterprise (>$1B) 25%
Common Project Size
$10K-$49K 6 projects
$200K-$999K 6 projects
$50K-$199K 5 projects
Clients
- CT Technology Council
Highlights from Recent Projects
Strategic Sales & Marketing undertook a project with a water heater company struggling with insufficient staffing for outbound calls. The firm identified this issue and augmented the company's sales staff, developing an outbound call script and assisting with the calls. They also collaborated on creating lists of sales targets, which initially included plumbing contractors and expanded to marine and government industries. The firm conducted follow-up calls leading to appointments for the company. The partnership, which began in January 2018 and ended in January 2023 due to internal changes, saw an investment of about $250,000.
In another project, Strategic Sales & Marketing was hired by Lane Associates, a heating and air conditioning contractor, to generate new leads. The firm worked closely with Al and Jeff from Lane Associates to understand their goals and create a script for lead generation. The partnership, which began in May 2021, involved setting up appointments with prospective clients across Manhattan and is still ongoing.
Community Healthcare Partners, a laboratory service provider, engaged Strategic Sales & Marketing for a sales campaign targeting physicians and scientists. The firm was chosen after an interview process involving ten vendors. The project involved cold calling potential clients to schedule appointments for the sales team. Jason Gellar, a team member of Strategic Sales & Marketing, was highlighted for his professionalism.