Strategic Sales & Marketing
visit site- $1,000+
- 50 - 249 employees
- Farmington, CT
Strategic Sales & Marketing (SSM) is a lead generation company based in Farmington, Conn. Founded in 1989, SSM helps companies with lead generation and appointment setting services focused on B2B major accounts. Typical clients are looking to reach the Owner, Director, VP or C level of contact, have a sales cycle that requires multiple touch-points, and uses a "solution sell process."
Client Insights
Industry Expertise
35%
25%
15%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 40%
Midmarket ($10M - $1B) 35%
Enterprise (>$1B) 25%
Common Project Size
$10K-$49K 6 projects
$200K-$999K 6 projects
$50K-$199K 5 projects
Clients
- CT Technology Council
Highlights from Recent Projects
Strategic Sales & Marketing (SSM) has completed a lead generation project for Lane Associates, a heating and air conditioning contractor on Long Island. SSM provided support to the company's salespeople by setting appointments with prospective clients across Manhattan. The engagement, which started in May 2021, involved the development and implementation of a script to facilitate lead generation and appointment setting. The client found SSM through a Google search and has been satisfied with the ongoing partnership.
In another project, SSM was hired by Community Healthcare Partners, a laboratory infrastructure services provider, to launch a sales campaign. After interviewing 10 vendors, the client chose SSM for their understanding of the project needs and their approach. The campaign involved cold calling physicians and scientists to secure appointments for the client's sales team. The project was led by Jason Gellar, who was commended for his professionalism.
SSM also worked with a water heater company, providing sales outsourcing and lead generation services. The company needed assistance in making outbound calls to meet their set metrics. SSM identified the problem as a lack of staff capacity and augmented the client's sales staff. They developed an outbound call script, made outbound sales calls, and created lists of sales targets. The engagement, which began in January 2018, was paused in January 2023 due to internal structural changes within the client's company. The client invested about $250,000 in the project and was satisfied with SSM's performance.