Stitch Marketing Research
visit site- $10,000+
- 2 - 9 employees
- San Diego, CA
Stitch Marketing Research is a market research firm based in San Diego. Founded in 2007, their team of 5 serves clients in the consumer goods and energy sectors. Services include marketing strategy and customer research.
Client Insights
Industry Expertise
30%
30%
10%
5%
5%
5%
5%
5%
5%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 70%
Enterprise (>$1B) 20%
Common Project Size
$10K-$49K 4 projects
<$10K 2 projects
$50K-$199K 1 project
Clients
- Disney Consumer Products
Highlights from Recent Projects
Stitch Marketing Research was employed by a liberal arts university in San Diego to conduct a series of focus groups with students and parents. The main objective was to understand their health and safety concerns about the upcoming fall 2020 semester amidst the COVID-19 pandemic. Over the course of a week, Stitch held eight focus groups via Zoom and delivered an insights report outlining the most feasible options for the university. This comprehensive report, which cost approximately $82,000, also included suggestions and considerations for implementation. The engagement lasted from April to May 2020.
In another project, an on-demand fitness class company hired Stitch Marketing Research to gain a deeper understanding of their target market. With the COVID-19 lockdown measures in place, the company aimed to capitalize on the increased number of people working out at home. Stitch helped the company draft a survey and collect responses from their client base. They then analyzed the data, providing a detailed analysis of their current client base and their potential on-demand target market. The company appreciated the constant contact and support provided by the Stitch team throughout the project.
Stitch Marketing Research was brought on board by a hookah tobacco manufacturer to conduct market research to inform their new flavor launch strategy. The project involved a two-part process: firstly, to understand what makes a successful flavor popular and, secondly, to conduct ongoing market research on flavor trends. Stitch worked closely with the company's Marketing and R&D teams to create a moderator guide and conduct a focus group involving regular hookah users. The company was impressed with Stitch's creative approach to finding answers in a niche industry with little pre-existing research.