SRG ASIA PACIFIC

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SRG ASIA PACIFIC is a midsize call center service. Located in Kuala Lumpur, Malaysia, the firm was launched in 1996. Their team offers voice services, market research, business consulting, HR services, and more.

Client Insights

Industry Expertise

Media

30%

Telecommunications

30%

Energy & natural resources

5%

Financial services

5%

Hospitality & leisure

5%

Information technology

5%

Manufacturing

5%

Non-profit

5%

Other industries

5%

Utilities

5%

Client Size Distribution

Small Business (<$10M) 40%

Midmarket ($10M - $1B) 60%

Common Project Size

$200K-$999K 1 project

$10,000,000m+ 1 project

Clients

  • Telco

Highlights from Recent Projects

Overall Rating

4.5
3 Reviews

SRG ASIA PACIFIC provided call center services for Procurri, a global enterprise IT maintenance provider. As the first point of contact for customers, the SRG team handled ticket logging and responded to requests, usually within half an hour. They also worked closely with Procurri's internal team and partners to ensure service delivery. The engagement, which began in June 2019, involved a team of 15-20 people from SRG and an annual investment of around $500,000 from Procurri. The partnership is ongoing and has facilitated effective three-way communication between customers, SRG, and Procurri's technical team.

In another project, SRG ASIA PACIFIC managed the inbound contact center and outbound telesales for a medical product company. The SRG team has been in charge of the inbound contact center for three years and the outbound telesales for one year. They also provided training for all agents working in the centers. The engagement, which began in November 2019, involves an annual investment of approximately $215,000 USD in the inbound contact center, with an additional 1-2 million Malaysian Ringgit (approximately $240,000–$478,000 USD) budgeted for telesales services.

SRG ASIA PACIFIC also partnered with MAXIS, a telecommunications company, providing inbound telemarketing and recruitment services. Since 1999, SRG has managed and processed all inbound calls for MAXIS, handling customer inquiries, troubleshooting issues, and providing technical support. They also initiated outbound mobile-based campaigns for MAXIS's offers and services and conducted recruitment for the company's Bangladesh sector. The long-term engagement, which has involved an investment of around 100 million dollars, continues to support MAXIS's customer service and recruitment needs.

Timeliness

4.2

Service Excellence

4.5

Value

4.2

Would Recommend

4.3