Spectacle Strategy

Spectacle Strategy completed a branding and web design project for Healthtensor, a clinical documentation company. The project involved understanding the company's needs and market space, creating a name and logo, and designing a new website. The team also helped the company with trademarking. The project involved UI/UX designers, project managers, and other professionals who ensured the strength of the company's mission statement and copy. The project lasted from February to May 2022 and cost around $65,000.

In another project, Spectacle Strategy provided branding services for Regard, a health technology company. The project involved creating a logo, color schemes, tone of voice guidelines, messaging maps, visual identity system usage, and a website. The team conducted research with key opinion leaders and users within the health system to test different messaging. The project team consisted of four people, including a managing director, CEO, content strategy director, and senior designer. The project lasted from January to May 2022 and cost between $50,000 to $100,000.

For Goodwill of Colorado, a nonprofit organization, Spectacle Strategy offered branding and market research services. The project aimed to unify the brand following the merger of two separate goodwill organizations. The team created a visual identity, conducted qualitative and quantitative research, created customer personas, and developed a marketing strategy. The project team included the founder, managing director, senior strategist, and a strategist. The project lasted from December 2021 to September 2022 and cost $150,000.