Spectacle Strategy

Spectacle Strategy undertook a complete rebranding project for the health tech company, Regard. The company, previously known as HealthTensor, needed a new brand identity following its renaming. Spectacle Strategy delivered a comprehensive branding package, which included the logo, color schemes, tone of voice guidelines, messaging maps, visual identity system usage, and website. They conducted extensive industry research, engaging with key opinion leaders and users within the health system. The project, which ran from January to May 2022, was well-received with the client praising Spectacle Strategy's thorough approach.

In another project, Spectacle Strategy provided branding and web design services for Healthtensor, a clinical documentation company. The project involved understanding the company's needs and market space, developing a new name and logo, and designing a new website. Spectacle Strategy also helped the company with trademarking. The project, which cost around $65,000, ran from February to May 2022. The client appreciated Spectacle Strategy's comprehensive approach to branding, which ensured alignment with their mission.

For Goodwill of Colorado, a nonprofit organization, Spectacle Strategy conducted branding and market research. The project aimed to unify the brand following the merger of two separate goodwill organizations. Spectacle Strategy created a visual identity and marketing strategies based on qualitative and quantitative research, brand positioning, and customer personas. They also evaluated the existing branding and conducted interviews with the leadership team. The project, which cost $150,000, ran from December 2021 to September 2022. The client appreciated Spectacle Strategy's data-driven approach and their ability to crisply communicate their mission.