SOR'UN - Out of Business

SOR'UN was hired by MAPFRE, a global insurance company, to develop a Facebook Chatbot. The goal was to improve customer service by responding to inquiries, complaints, and recommendations via social media swiftly and effectively. The project aimed to eliminate the need for a social media agency, streamline the process of customer interaction, and eventually enable sales on social media platforms. The first phase of the project was completed in two months, with the bot successfully deployed to handle traffic insurance offer demands. The bot was designed to collect necessary information from customers, provide them with suitable offers, and if possible, complete the sales process within the same chat flow. The results were positive, with customers able to contact the company via social media and receive almost immediate responses.

SOR'UN's team, which included an account manager, an analyst, a developer, and a UX team, was also responsible for the integration of the Sor’un Suite product. This allowed MAPFRE to respond to complaints and demands on their website or chat platform. The team composition remained constant throughout the project, and their roles and responsibilities were deemed adequate for the project's requirements. The next stages of the project will involve providing different product offers, integrating live support, and utilizing Natural Language Processing technology to handle frequently asked questions.