Smart Yeti

Smart Yeti was hired by Amata Law Office Suites, an attorney support services company, to handle their marketing efforts following a turnover in the Chief Marketing Officer position. The project work included a broad range of tasks, including modification of the existing marketing plan, overseeing the relaunch of the company website, setting up Pay-Per-Click ads, maximizing organic SEO, purchasing other digital ads, and overseeing the creation of several commercials. The company's CEO highlighted Smart Yeti's overall experience, vendor resources, and cost as the key deciding factors.

Smart Yeti began their work by evaluating the existing marketing resources and programs of Amata Law Office Suites. After a thorough assessment, they made recommendations on the resources to retain and discard, with a new branding strategy put into place. They also sourced new vendors to implement this strategy. Throughout the ongoing process, Smart Yeti has been overseeing all marketing vendors and the projects they are working on. The CEO of Amata Law Office Suites acknowledged that they have been working with one resource at Smart Yeti, their outsourced CMO, who brought in several partners with whom they had previously worked.

The feedback from the CEO of Amata Law Office Suites indicates satisfaction with the work done by Smart Yeti. He commends the company for its valuable contribution to their marketing efforts, including the successful implementation of a new branding strategy and overseeing the creation of several commercials. The CEO also appreciated Smart Yeti's role in coordinating with various marketing vendors and their projects. Overall, the CEO is satisfied with the cost, experience, and vendor resources of Smart Yeti, reinforcing the company's decision to outsource the role of their CMO to them.