Smart Yeti

Smart Yeti was hired by Amata Law Office Suites, a company that provides attorney support services, to take over their marketing efforts. The company was facing a turnover in the Chief Marketing Officer position, and decided to outsource the role. Smart Yeti was chosen for their overall experience, resources, and cost-effectiveness. The project involved modifying the existing marketing plan, supervising vendors for website relaunch, setting up PPC ads, enhancing organic SEO, purchasing digital ads, and supervising the creation of commercials. Smart Yeti began the project by evaluating existing marketing resources, then recommended which to keep and which to discard. They also implemented a new branding strategy and sourced new vendors to put this strategy into action. Throughout the process, Smart Yeti oversaw all marketing vendors and their respective projects. The collaboration involved one resource from Smart Yeti, who brought in several partners they had previously worked with. The results and feedback are not provided in the data.