Shape & Scale

Shape & Scale was hired by a data marketplace company to improve their marketing and inbound data, secure speaking engagements for leadership, and find thought leadership opportunities. The company found Shape & Scale through a referral and chose them for their good value for cost, talented staff, and cultural fit. The team from Shape & Scale, comprising of 2-5 employees, supplemented the company's in-house staff with PR, communications, marketing, inbound services, and built a content and PR strategy. They secured podcast and speaking engagements, article interviews, press mentions, and helped build the company's reporting infrastructure for their website.

In another project, Shape & Scale was hired by Bonfire, a brand strategy consulting firm, to support their PR & Comms strategy with a focus on thought leadership content across earned media and social media channels. The company found Shape & Scale through a referral and chose them for their budget-friendly pricing, cultural fit, and good value for cost. The single employee from Shape & Scale assigned to this project owned the PR & Comms strategy as part of a larger marketing strategy, executed on earned media tactics like pitch-and-place and media outreach, and performed content writing as needed with blog posts, social media, and press releases. The project's deliverables were oriented around getting multiple placements in relative industry publications.

Lastly, Shape & Scale was hired by 21 Knots, a company that customizes Asana and Salesforce for teams, to help set up Hubspot CRM. The company found Shape & Scale through a referral and chose them for their high ratings, cultural fit, good value for cost, and aligned company values. The single employee from Shape & Scale assigned to this project helped the company streamline their sales and marketing processes, set up Hubspot CRM with useful automations, and integrated it with all their other tools. As a result, the company's sales and marketing teams became aligned, they gained deeper insights into their data, and were able to scale their operations efficiently.