Semantrum

Semantrum was hired by Spendbase, a company focused on tracking and reducing software costs, to monitor media mentions and collect information about the perception of Spendbase's brand. Semantrum successfully carried out real-time monitoring of mentions and discussions on social media and news sources, providing detailed analytics and visualizations. The Semantrum team was able to promptly respond to any positive or negative feedback, monitor industry trends, and improve Spendbase's marketing and communication strategies according to changes in public opinion.

Semantrum then partnered with Devart, a SaaS cloud-based platform company, to analyze their brand performance and improve their online reputation. Semantrum's team monitored mentions in the media, web sources, and various social media platforms. They provided high-quality, detailed analytics along with visualizations to track dynamics by metrics. Their reports were delivered daily and were easy to understand, leading to successful improvement of Devart's online reputation.

The software development company, Brights, also engaged Semantrum for market research and PR analysis. The main goal was to analyze discussions of Brights' brand in the media, its performance, identify current information trends, and compare the effectiveness of competitors. Semantrum successfully identified popular media and users, analyzed discussions in real time, identified trends, monitored competitors, and provided user-friendly reports. Their work included visualization and analysis of key indicators through convenient dashboards, sentiment analysis, and crisis alerts. This allowed Brights to effectively improve their brand image and stay ahead of their competitors.