SB8 Group Digital Marketing

SB8 Group Digital Marketing was hired by Nexus University to manage their entire digital marketing strategy. The Director of External Relations and Services at Nexus University, who was in charge of this project, sought out the agency for its technical knowledge and partner mentality. SB8 Group was responsible for social media advertising campaigns, content generation, blog creation, and SEO strategy. They also managed the university's CRM (HubSpot) to implement email marketing campaigns and automations. The project involved sharing brand guidelines and university objectives, conducting SWOT analysis workshops, and developing a strategic and tactical plan. The team from SB8 Group included an Account Manager and Strategist, a Social Media Manager, a Copywriter, and a Graphic Designer. The results were successful, with the agency consistently striving to improve processes based on the results.

In a separate project, SB8 Group Digital Marketing was contracted by Labitconf, a leading conference in Latin America for the cryptographic industry, to design and implement digital ad campaigns. The Marketing Manager of Labitconf hired the agency to sell tickets, increase brand awareness, and run ads on Meta. The agency was chosen for its good value for cost. The team from SB8 Group assigned to this project consisted of 2-5 employees. The scope of work included designing ad creatives, writing ad copy, providing performance reports, and conducting A/B testing. The results were satisfactory, with the agency delivering on all key aspects of the project.